Design for Fun

Design for Fun is a workshop tailored for a young, optimistic, cheerful and curious society that uses play as a learning tool. It is a pyrotechnic exhibition that focuses on the greatest Italian design of the last 70 years. A guideline that spans the decades and the most diverse areas in which the concept of fun, leisure and play has been declined in recent years.

The exhibition develops as a path marked by a succession of thematic modules, each defined by a group of objects that interpret and decline the theme.  Timeless, boundless, starting from iconic presences, with derivations and evolutions. No module exhausts its theme but suggests its boundaries and ingredients.

Open and plural, the exhibition restores in its variety the exuberance of Italian design, giving an account of a creativity that involves the imagination of the designer, the ethics of design and the ability to innovate a system of enterprises that has no equal in the world.

Above all, an exhibition that, speaking of objects, truly tells a story that is an integral part of contemporary Italian identity.